Data protection

    preamble

    We would like to explain below which data we collect, use and process, when and for what purpose. This should explain how the services we offer work and how the protection of your personal data is guaranteed.

    1) Name and contact details of the person responsible for processing and the company data protection officer

    Responsible:

    wild deer GmbH
    Hermannstrasse 5A
    70178 Stuttgart
    Baden-Wuerttemberg
    Germany

    Phone: +49 711 7616428-0
    Fax: +49 711 7616428-9

    Email: info (at) digitalnativealliance.com

    Our company data protection officer (Peter Rappold) can be reached at the above address or at datenschutz@digitalnativealliance.com.

    2) Collection and storage of personal data as well as the type and purpose of their use

    a) When visiting the website

    When you visit our website, the browser used on your device automatically sends information to the server on our website. This information is temporarily stored in a so-called log file. The following information is recorded without any action on your part and stored until it is automatically deleted:

    • Name of the file accessed
    • Date and time of access
    • amount of data transferred
    • Message as to whether the retrieval was successful
    • Description of the type of web browser used
    • operating system used
    • the previously visited page
    • Provider
    • Your IP address

    The data mentioned will be processed by us for the following purposes:

    • Ensuring a smooth connection to the website,
    • Ensuring comfortable use of our website,
    • Evaluation of system security and stability as well as
    • for further system-administrative purposes.

    The legal basis for data processing is Article 6 (1) (f) GDPR. Our legitimate interest follows from the data collection purposes listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about you personally.

    In addition, we use cookies as well as analysis and marketing services when you visit our website. You can find more detailed explanations under no. 5 – 7 of this data protection declaration.

    b) When using our contact form or application form

    If you have any questions, we offer you the opportunity to contact us using a form provided on the website. It is necessary to provide your name, a valid e-mail address and the specific request so that we know who sent the request in order to be able to answer it. Further information can be provided voluntarily. Among other things, you can submit inquiries about cooperation or applications digitally using a form.

    The personal data collected by us for the use of the contact form or for the application forms will be automatically deleted after the request you have submitted has been fully dealt with, unless another basis of legitimation (e.g. a specific order or hiring or further processing) authorizes further processing.

    In the case of a form-based contact request, we also collect pseudonymized your user journey (campaign name, keyword, referrer, number of visitors, geo location, browser, pages visited) with the help of Google Analytics (see also separate point) and save the campaign origin together with your contact details or for applications in our personnel management system Personio. Here you expressly consent to the storage.

    The data processing for the purpose of contacting us takes place in accordance with Article 6 (1) (b) GDPR on the basis of your specific request.

    c) When using our newsletter

    You can subscribe to a free e-mail newsletter on our website. When registering for the newsletter, the data from the input mask is transmitted to us.

    • Name
    • First name
    • salutation
    • e-mail address

    In addition, the following data is collected when you register:

    • IP address of the calling computer
    • Date and time of registration

    For the processing of the data, your consent is obtained as part of the registration process and reference is made to this data protection declaration.

    If you entrust us with the provision of services and deposit your e-mail address, this can then be used by us to send a newsletter. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter.

    In connection with the data processing for the dispatch of newsletters, the data is not passed on to third parties. The data will only be used to send the newsletter.

    The purpose of collecting the user’s email address is to deliver the email newsletter. The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.

    The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. The user’s email address is therefore stored for as long as the subscription to the newsletter is active.

    The newsletter is sent via the mailing service provider Cleverreach and Mailchimp. The shipping service provider is based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR and an order processing contract acc. Art. 28 para. 3 sentence 1 GDPR. The shipping service provider can use the recipient’s data in pseudonymous form, ie without being assigned to a user, to optimize or improve their own services.

    The user concerned can cancel the subscription to the newsletter at any time. There is a corresponding link in every newsletter for this purpose. This also enables you to withdraw your consent to the storage of the personal data collected during the registration process.

    The legal basis for processing the data after the user has registered for the newsletter is if the user has given their consent (Article 6 (1) (a) GDPR). The legal basis for sending the newsletter as a result of the sale of goods or services is Art. 6 Para. 1 lit. f in connection with Section 7 (3) UWG.

    Newsletter – success measurement

    The newsletters contain a so-called “pixel”, ie a pixel-sized file that is retrieved from our server when the newsletter is opened, or from its server if we use a shipping service provider. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected.

    This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

    d) when using comments and contributions

    If users leave comments or other contributions, their IP addresses are processed on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR saved. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

    e) when using the comment subscriptions

    The follow-up comments can be made by users with their consent in accordance with Art. 6 para. 1 lit. a GDPR. The users receive a confirmation email to check whether they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information on the cancellation options.

    3) disclosure of data

    A transfer of your personal data to third parties for purposes other than those listed below does not take place.

    We only pass on your personal data to third parties if:

    • You have given your express consent in accordance with Art. 6 (1) (a) GDPR,
    • the transfer according to Article 6 Paragraph 1 letter f GDPR is required and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data,
    • in the event that there is a legal obligation for disclosure in accordance with Art. 6 Paragraph 1 lit.c GDPR, as well as
    • this is legally permissible and required in accordance with Art. 6 (1) (b) GDPR for the processing of contractual relationships with you.
    4) cookies

    Unless specifically regulated below, we base the use of cookies on Article 6 (1) (f) GDPR. The processing takes place to improve the functionality of our website. It is therefore necessary to safeguard our legitimate interests.

    Cookie opt-out option

    You are welcome to use the following website of the German Data Protection Council Online Advertising (DDOW) to set a cookie opt-out for the technical systems that are used for digital-based advertising:
    http://www.youronlinechoices.com/de/

    Use of the LinkedIn Insight Tag

    This website uses the Insight tag from LinkedIn. This service is operated by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

    Processing of data by the LinkedIn Insight Tag 

    The LinkedIn Insight Tag provides us with information about the users of this website. Ifa user is registered with LinkedIn, it enables us to analyze professional information such as career level, company size, country, location, industry and professional position, among other things. This helps us to focus our website more specifically on our visitors. In addition, the LinkedIn Insight tag helps to measure the effectiveness of advertising measures through conversion tracking, which is also possible across devices (e.g. from computer to tablet). A retargeting function also enables us to show visitors to our website targeted advertising outside our presence, whereby LinkedIn assures that no direct identification of the persons takes place.

    LinkedIn also collects log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are either shortened or, if they are used to identify LinkedIn members across devices, encrypted (pseudonymized). LinkedIn deletes the direct identifiers of its members after seven days, while the anonymized data is removed within 180 days.

    The data collected by LinkedIn does not allow us, as the operator of the website, to draw any conclusions about individual persons. LinkedIn stores the personal data of visitors on servers in the USA and uses it for its own advertising purposes. Further information can be found in LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

    Legal basis for use

    The use of LinkedIn Insight is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures, including social media. If specific consent has been obtained (for example, consent to the storage of cookies), the processing is based exclusively on Art. 6 para. 1 lit. a of the GDPR; this consent can be withdrawn at any time.

    The transfer of data to the USA is based on the standard contractual clauses of the European Commission. More details can be found at: https://de.linkedin.com/legal/privacy-policy

    Right of objection

    Users are free to object to the analysis of their user behavior and targeted advertising by LinkedIn by using the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

    LinkedIn members can also specify in their account settings how their personal data is used for advertising purposes. To prevent LinkedIn from linking the data collected on our website to your LinkedIn profile, you should log out of your LinkedIn account before visiting our website.

     

    5) deletion of the data

    The data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements. If the user data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to user data that must be kept for commercial or tax law reasons.

    According to legal requirements, the storage takes place for 6 years according to § 257 Abs. 1 HGB (trading books, commercial letters, etc.) as well as for 10 years in accordance with § 147 Para. 1 AO (commercial and business letters, documents relevant for taxation, etc.).

    6) rights of data subjects

    You are entitled to the following data subject rights:

    a. right of providing information

    You have the right to request confirmation from us as to whether personal data relating to you is being processed.

    b. Berichtigung/Löschung/Einschränkung der Verarbeitung

    You also have the right to demand that

    • Inaccurate personal data concerning you are corrected immediately (right to correction);
    • Personal data concerning you will be deleted immediately (right to deletion) and
    • processing is restricted (right to restrict processing).

    c. Recht auf Datenübertragbarkeit

    You have the right to receive personal data concerning you that you have provided to us in a structured, common and machine-readable format and to transfer this data to another person responsible.

    d. Right of withdrawal

    You have the right to withdraw your consent at any time. Revoking your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of revocation.

    e. Right to object

    Is the processing of your personal data for the performance of a task that is in the public interest (Art. 6 para. 1 letter e) GDPR) or to safeguard our legitimate interests (Art. 6 para. 1 letter f) GDPR), you have the right to object.

    f. Right to lodge a complaint

    If you are of the opinion that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, without prejudice to other legal remedies.

    7) Changes to the data protection declaration

    We reserve the right to adapt this data protection declaration in the event of a change in the legal situation, the service or the data processing. However, this only applies with regard to declarations on data processing. If the consent of the user is required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the user.

    Users can regularly find out about any changes in this data protection declaration.