preamble

We would like to explain below which data we collect, use and process, when and for what purpose. This should explain how the services we offer work and how the protection of your personal data is guaranteed.

1) Name and contact details of the person responsible for processing and the company data protection officer

Responsible:

wild deer GmbH
Hermannstrasse 5A
70178 Stuttgart
Baden-Wuerttemberg
Germany

Phone: +49 711 7616428-0
Fax: +49 711 7616428-9

Email: info (at) digitalnativealliance.com

Our company data protection officer (Peter Rappold) can be reached at the above address or at datenschutz@digitalnativealliance.com.

2) Collection and storage of personal data as well as the type and purpose of their use

a) When visiting the website

When you visit our website, the browser used on your device automatically sends information to the server on our website. This information is temporarily stored in a so-called log file. The following information is recorded without any action on your part and stored until it is automatically deleted:

• Name of the file accessed
• Date and time of access
• amount of data transferred
• Message as to whether the retrieval was successful
• Description of the type of web browser used
• operating system used
• the previously visited page
• Provider
• Your IP address

The data mentioned will be processed by us for the following purposes:

• Ensuring a smooth connection to the website,
• Ensuring comfortable use of our website,
• Evaluation of system security and stability as well as
• for further system-administrative purposes.

The legal basis for data processing is Article 6 (1) (f) GDPR. Our legitimate interest follows from the data collection purposes listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about you personally.

In addition, we use cookies as well as analysis and marketing services when you visit our website. You can find more detailed explanations under no. 5 – 7 of this data protection declaration.

b) When using our contact form or application form

If you have any questions, we offer you the opportunity to contact us using a form provided on the website. It is necessary to provide your name, a valid e-mail address and the specific request so that we know who sent the request in order to be able to answer it. Further information can be provided voluntarily. Among other things, you can submit inquiries about cooperation or applications digitally using a form.

The personal data collected by us for the use of the contact form or for the application forms will be automatically deleted after the request you have submitted has been fully dealt with, unless another basis of legitimation (e.g. a specific order or hiring or further processing) authorizes further processing.

In the case of a form-based contact request, we also collect pseudonymized your user journey (campaign name, keyword, referrer, number of visitors, geo location, browser, pages visited) with the help of Google Analytics (see also separate point) and save the campaign origin together with your contact details or for applications in our personnel management system Personio. Here you expressly consent to the storage.

The data processing for the purpose of contacting us takes place in accordance with Article 6 (1) (b) GDPR on the basis of your specific request.

c) When using our newsletter

You can subscribe to a free e-mail newsletter on our website. When registering for the newsletter, the data from the input mask is transmitted to us.

• Name
• First name
• salutation
• e-mail address

In addition, the following data is collected when you register:

• IP address of the calling computer
• Date and time of registration

For the processing of the data, your consent is obtained as part of the registration process and reference is made to this data protection declaration.

If you entrust us with the provision of services and deposit your e-mail address, this can then be used by us to send a newsletter. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter.

In connection with the data processing for the dispatch of newsletters, the data is not passed on to third parties. The data will only be used to send the newsletter.

The purpose of collecting the user’s email address is to deliver the email newsletter. The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. The user’s email address is therefore stored for as long as the subscription to the newsletter is active.

The newsletter is sent via the mailing service provider Cleverreach and Mailchimp. The shipping service provider is based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR and an order processing contract acc. Art. 28 para. 3 sentence 1 GDPR. The shipping service provider can use the recipient’s data in pseudonymous form, ie without being assigned to a user, to optimize or improve their own services.

The user concerned can cancel the subscription to the newsletter at any time. There is a corresponding link in every newsletter for this purpose. This also enables you to withdraw your consent to the storage of the personal data collected during the registration process.

The legal basis for processing the data after the user has registered for the newsletter is if the user has given their consent (Article 6 (1) (a) GDPR). The legal basis for sending the newsletter as a result of the sale of goods or services is Art. 6 Para. 1 lit. f in connection with Section 7 (3) UWG.

Newsletter – success measurement

The newsletters contain a so-called “pixel”, ie a pixel-sized file that is retrieved from our server when the newsletter is opened, or from its server if we use a shipping service provider. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected.

This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

d) when using comments and contributions

If users leave comments or other contributions, their IP addresses are processed on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR saved. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

e) when using the comment subscriptions

The follow-up comments can be made by users with their consent in accordance with Art. 6 para. 1 lit. a GDPR. The users receive a confirmation email to check whether they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information on the cancellation options.

3) disclosure of data

A transfer of your personal data to third parties for purposes other than those listed below does not take place.

We only pass on your personal data to third parties if:

• You have given your express consent in accordance with Art. 6 (1) (a) GDPR,
• the transfer according to Article 6 Paragraph 1 letter f GDPR is required and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data,
• in the event that there is a legal obligation for disclosure in accordance with Art. 6 Paragraph 1 lit.c GDPR, as well as
• this is legally permissible and required in accordance with Art. 6 (1) (b) GDPR for the processing of contractual relationships with you.