A brief look at the history of the DigitalNativeAlliance—DNA for short:
- In 2002, Stephan Sigloch and Timo Weltner laid the foundation for the group by founding the e-commerce agency NETFORMIC
- 2014 marked the next major step: the spin-off of the Digital Marketing division into a separate sister agency, KlickPiloten, to enable even more focused growth in this important area
- 2017: The international expansion: CODA.TECH was founded to address the shortage of skilled software and tech professionals, initially in Pristina, Kosovo, and now in more than 5 countries.
- The next expansion of our service portfolio in 2019: With the founding of ORCAYA, we can now also provide targeted support to medium-sized companies in developing their own software products and to corporate software startups.
- In 2020, with the onset of the COVID-19 pandemic, we integrated our newest venture, eCommercely, into our DNA. With a focus on smaller customers, we help them quickly get started in e-commerce using Shopify.
Today, DigitalNativeAlliance has offices in 7 locations and, with a large number of remote colleagues, operates in 10 countries, employing over 150 people. So, colleagues from near and far—from Hamburg, Berlin, Münster, Pristina, Tirana, and beyond—came to our anniversary event at Citizen Long in Stuttgart. Our customers and technology partners were also essential to this event, as they have all contributed to our success through their long-standing commitment. Together with colleagues from Shopware, Shopify, Actindo, and other partners, we’ve had the pleasure of celebrating many wonderful shared successes over the past 20 years.
In addition to many great conversations, delicious food, and a legendary party, a charity raffle was held. We raised just over 7,000 € for the civilian aid organization STELP e.V. for its “Aid for Ukraine” project. All participants in the fundraiser were entered into a raffle.
To that end, some of our customers—including Euronics Deutschland eG member EURONICS Elsässer, Reformhaus eG, Franckh-Kosmos Verlags-GmbH & Co. KG, VfB Stuttgart, and TVB 1898 Handball—provided great prizes. We are very grateful to our wonderful, long-standing customers for their support—and also to our partner, Actindo AG, for contributing an additional 1,000 €.
Together with the event agency Müller Live-Kommunikation GmbH, we threw a fantastic celebration for a thoroughly successful anniversary event. We look forward to the future—to exciting years in which we intend to continue our success story with great motivation and our vision: “We believe that tomorrow, digital DNA will determine the survival of the fittest.”
